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Splunk Email Marketing Orchestration Manager in San Francisco, California

Join us as we pursue our mission to remove the barriers between data and action, so that everyone thrives in the Data Age. Splunk is filled with people who are passionate about pushing the boundaries of technology in an effort to help our customers succeed. As the world’s first Data-to-Everything Platform, Splunk is creating a world where data provides clarity, elevates discussion and accelerates progress. We invite you to explore what has made us one of the fastest growing technology companies in history, and how you can be an integral part of our journey!


The Global Demand Center (GDC) is a shared marketing service that manages the email channel globally for Splunk’s marketing organization. We are looking for someone who loves data, thrives on analysis/insights and thinks critically when it comes to targeting and overall communications strategy. At the core of campaign strategy & execution lives a contact database and the Email Marketing Orchestration Manager will be a key driver in our persona segmentation strategy for communications. Primary duties include supporting our external agency in building/producing persona-based segments for marketing email campaigns, driving the development of key marketing personas based on customer lifecycle & buying center, amplify our global analysis and campaign performance reporting, and act as a brand ambassador for the GDC across Splunk’s entire organization. The ideal candidate will be working closely with all members of the Marketing team including Marketing Operations, Campaign Marketing, Field/Regional Marketing, Demand Generation teams, and others.


  • Lead the overall strategy and apply best practices for email targeting and orchestration. This includes targeting, frequency, order, and timing on all outbound email communications.

  • Develop & Maintain a campaign calendar layered with persona data

  • Enhance and strengthen current global analysis and campaign performance reporting

  • Look for ways to optimize email campaign performance through data analytics and reporting

  • Be a subject matter expert on current database performance and audience/persona universe

  • Collaborate with Marketing Operations team to improve data quality, reporting, and segmentation

  • Develop and implement segmentation logic that sends the right communication, at the right time, based on customer behavior, actions, and journey stage

  • Present data driven recommendations and strategies to team members and management based on research findings, trends, and your knowledge of the data available.

  • Analyze marketing campaign data and evaluate the overall performance of channels, assets, conversions, leads, pipeline and revenue impact.

  • Provide superior customer service to our internal clients and external suppliers; managing deadlines and requirements.

  • Build, manage, test and analyze nurturing programs; create/drive accelerator emails to ensure steady flow of MQLs.

  • Partner with regional field marketing for nurture program awareness and localization; and identify improvements to drive better open and conversion rates.

  • Support our external agency in building contact lists for marketing email campaigns based on personas and account segments.

  • Measure, interpret and communicate the effectiveness of email A|B test results.


  • Bachelor’s degree and a minimum of 8 years of related experience.

  • Experience within direct or database marketing functions in a B2B environment for the technology industry is preferred.

  • Highly skilled at time-management, is detailed oriented and has high standards for project delivery.

  • Thrives in a fast-paced, super compact seasonal environment to meet tight deadlines and anticipate problems acting proactively

  • Can work independently as well as in group environments

  • Process orientated, highly organized, excels at multitasking, strong documentation, coordination and project management skills

  • Has a customer focused attitude

  • Direct experience with Eloqua and Salesforce.com is preferred.

  • Excellent written, oral, and interpersonal communication skills; strong negotiation skills.

  • Validated problem solving and decision-making skills.

  • Limited travel.

We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

For job positions in San Francisco, CA, and other locations where required, we will consider for employment qualified applicants with arrest and conviction records.

About Splunk

Splunk was founded to pursue a disruptive new vision: make machine data accessible, usable and valuable to everyone. Machine data is one of the fastest growing and most complex areas of big data—generated by every component of IT infrastructures, applications, mobile phone location data, website clickstreams, social data, sensors, RFID and much more.

Splunk is focused specifically on the challenges and opportunity of taking massive amounts of machine data, and providing powerful insights from that data. IT insights. Security insights. Business insights. It’s what we call Operational Intelligence.

Since shipping its software in 2006, Splunk now has over 13,000 customers in more than 110 countries around the world. These organizations are using Splunk to harness the power of their machine data to deepen business and customer understanding, mitigate cybersecurity risk, prevent fraud, improve service performance and reduce costs. Innovation is in our DNA – from technology to the way we do business. Splunk is the platform for Operational Intelligence!

Splunk has more than 2,700 global employees, with headquarters in San Francisco, an office in San Jose, CA and regional headquarters in London and Hong Kong.

We’ve built a phenomenal foundation for success with a proven leadership team, highly passionate employees and unique patented software. We invite you to help us continue our drive to define a new industry and become part of an innovative, and disruptive software company.

Benefits & Perks: Wow! This is really cool!

SF Only

Medical, full company paid Dental, Vision and Life Insurance, Flexible Spending and Dependent Care Accounts, Commuter Accounts, Employee Stock Purchase Plan (ESPP), 401(k), 3 weeks of PTO, sick leave, stocked micro kitchens in Splunk offices, catered lunches on Mondays, catered breakfast on Fridays, basketball hoops, ping pong, arcade games, BBQ’s, soccer, “Fun Fridays”.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Non SF

Medical, full company paid Dental, Vision and Life Insurance, Flexible Spending and Dependent Care Accounts, Commuter Accounts, Employee Stock Purchase Plan (ESPP), 401(k), 3 weeks of PTO and sick leave. Our work environments vary by location however we believe in hosting amenities and fun activities to fuel our energy. You may find fully stocked micro kitchens, catered lunches on Mondays and breakfast on Fridays, basketball hoops, ping pong, arcade games, BBQ’s, soccer and “Fun Fridays”.

This isn’t a job – it’s a life changer – are you ready?

Individuals seeking employment at Splunk are considered without regards to race, religion, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, marital status, age, physical or mental disability or medical condition (except where physical fitness is a valid occupational qualification), genetic information, veteran status, or any other consideration made unlawful by federal, state or local laws. Click here to review the US Department of Labor’s EEO is The Law notice. Please click here to review Splunk’s Affirmative Action Policy Statement.

Splunk does not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Please click here to review Splunk’s Pay Transparency Nondiscrimination Provision.

Splunk is also committed to providing access to all individuals who are seeking information from our website. Any individual using assistive technology (such as a screen reader, Braille reader, etc.) who experiences difficulty accessing information on any part of Splunk’s website should send comments to accessiblecareers@splunk.com. Please include the nature of the accessibility problem and your e-mail or contact address. If the accessibility problem involves a particular page, the message should include the URL of that page.

Splunk doesn't accept unsolicited agency resumes and won't pay fees to any third-party agency or firm that doesn't have a signed agreement with Splunk.

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