Job Information
Splunk Vertical Marketing Manager (Financial Services) - Remote in Raleigh, North Carolina
Splunk is here to build a safer and more resilient digital world. The world's leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. While customers love our technology, it's our people that make Splunk stand out as an amazing career destination and why we've won so many awards as a best place to work. If you become a Splunker, we want your whole, authentic self, what we call your "million data points". So bring your work experience, problem-solving skills and talent, of course, but also bring your joy, your passion and all the things that make you, you.
Role Summary
Splunk is building a team of Vertical Marketing Managers, and we're seeking experienced, entrepreneurial and results-focused marketing professionals to drive the creation and implementation of innovative and compelling industry-specific programs in support of Splunk’s growth objectives and critical initiatives within the Financial Services industry segment.
With a Vertical Marketer dedicated to each industry segment mentioned above, it requires a dynamic and creative mind with a proven history of success crafting and driving an impactful industry marketing strategy. The candidate will be experienced in a wide range of go-to-market activities with demonstrated success building and coordinating B2B marketing and sales enablement.
What you'll get to do
Develop the Marketing strategy for their industry segment and manage the integrated cross-functional marketing plan to establish brand, support relationship development and growth with targeted audiences and sales channels
Partner with the internal marketing teams to ensure a cohesive go-to-market approach, and a clear narrative to how Splunk shows up to organizations in the industry
Perform market research to understand the latest trends, technologies, regulatory requirements and market dynamics and to inform strategic point of view as critical changes take place and how new technologies impact the industry.
Provide direction on marketing content programs and strategies specific to the their industry segments
Own and implement the sector’s marketing and collaborate on the thought leadership strategy to extend and amplify across an omnichannel approach
Work with Product Marketing, Solutions Marketing and Industry Advisory to translate the technical capabilities to align to industry benefits and business outcomes
Support sales teams by developing specific industry-first sales enablement materials and collateral, including briefs, personas, FAQs, industry sheets and more
Identify events or venues that attract targeted buyers and influencers to increase brand awareness or change brand image and potentially drive sales and/or build positive publicity that drives new opportunities
Must-have Qualifications
5-7+ years of relevant marketing experience in the B2B technology industry experience; Previous experience in technology marketing and Financial Services buyers are required
Hands-on ability to build a range of marketing assets (including on-message demo videos, sharp succinct slide pitch decks)
Excellent communication and writing skills with proven ability in storytelling and narrative development
Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics
Product Marketing and Campaign Marketing experience is a plus
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Splunk is an Equal Opportunity Employer
At Splunk, we believe creating a culture of belonging isn’t just the right thing to do; it’s also the smart thing. We prioritize diversity, equity, inclusion, and belonging to ensure our employees are supported to bring their best, most authentic selves to work where they can thrive. Qualified applicants receive consideration for employment without regard to race, religion, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, marital status, age, physical or mental disability or medical condition, genetic information, veteran status, or any other consideration made unlawful by federal, state, or local laws. We consider qualified applicants with criminal histories, consistent with legal requirements.
Note:
Base Pay Range
SF Bay Area, Seattle Metro, and New York City Metro Area
Base Pay Range: $129,600.00 - 178,200.00 per year
California (excludes SF Bay Area), Washington (excludes Seattle Metro), Washington DC Metro, and Massachusetts
Base Pay Range: $116,000.00 - 159,500.00 per year
All other cities and states excluding California, Washington, Massachusetts, New York City Metro Area and Washington DC Metro Area.
Base Pay Range: $104,800.00 - 144,100.00 per year
Splunk provides flexibility and choice in the working arrangement for most roles, including remote and/or in-office roles. We have a market-based pay structure which varies by location. Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location as set out above, as well as the knowledge, skills and experience of the candidate. In addition to base pay, this role is eligible for incentive compensation and may be eligible for equity or long-term cash awards.
Benefits are an important part of Splunk's Total Rewards package. This role is eligible for a competitive benefits package which includes medical, dental, vision, a 401(k) plan and match, paid time off and much more! Learn more about our comprehensive benefits and wellbeing offering at https://splunkbenefits.com .